Resume
Experience
2021 - Present
Sr. Manager, Paid Digital Strategy
Feld Entertainment, Inc.
Ellenton, FL
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Leverage extensive experience in paid media, business principles, marketing, and strategy frameworks to deliver valuable business advice and recommendations to senior leadership. Instrumental in driving double-digit growth in Q4 2022 across the Feld portfolio through strategic insights and impactful contributions.
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Lead the growth strategy for the organization, including overseeing customer acquisition and growth efforts for the relaunch of Ringling Bros. Currently, orchestrating a phased lead generation campaign that rapidly grows the email database to hundreds of thousands of contacts within three months. Also, executing an effective omnichannel presale campaign during Q1 2023 to drive sales and generate revenue.
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Manage complex projects and craft effective strategies for high-impact events, such as Cyber Week. In 2023, led the most successful Cyber Week in the organization's history, achieving double-digit growth through the implementation of innovative marketing tactics and strategic planning.
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Oversee the launch and performance of TikTok across the Feld portfolio of Brands and worked closely with agency partners, the TikTok team and Ticketmaster to create a local strategy for the organization.
2020 - 2021
Sr. Digital Marketing Manager
Bluewater Media
Clearwater, FL
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Oversaw a multi-million dollar budget and worked with leadership to create innovative and profitable campaigns for over 95 agency clients.
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Evaluated performance analytics and prepared QBR presentations based on findings to support the analysis of digital strategies and campaign effectiveness.
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Managed a digital marketing team of four direct reports, including hiring, training, mentoring, and overseeing day-to-day operations across a range of channels and tactics.
2017-2020
Brand & Digital Marketing Management
Feld Entertainment, Inc.
Ellenton, FL
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Managed business relationships with licensor partners, including Walt Disney Co., NBCU, and Sesame Workshop, and oversaw the creation and distribution of hundreds of assets across TV, radio, print, digital, social, and OOH channels.
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Led digital strategy for the launch of the Jurassic World Live Tour brand, resulting in a successful campaign that generated over 50K new leads and reached 6.5M people in six weeks.
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Launched and optimized paid social campaigns, resulting in a 20% increase in seasonal ticket sales.
2004 – 2014
Sr. Account Manager & Co-Owner
GIL & ASSOCIATES
Dominican Republic
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Served as a senior consultant to over 300 small businesses and entrepreneurs, helping them identify goals, tools, and strategies to increase ROI and achieve desired results.
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Managed a team of 10 interns and 6 junior employees over the course of 10 years.
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Conducted a feasibility study leading to the construction of a gas station in Punta Cana, Dominican Republic, and created executive analysis reports highlighting business issues, potential risks, and profit opportunities.
Education
2007 - 2010
Universidad Central del Este
B.S. in Marketing
Dominican Republic
2020
Section 4
Certificate
Business Strategy in a Digital Age
Cumulative GPA: 3.7/4.0
Graduation Summer 2025
Penn State University
Master of Business Administration
2020
Section 4
Certificate
Data & Analytics
Professional skillset
Digital Advertising
Go-to-Market Planning
Teamwork & Collaboration
Google Analytics
Market Research
Facebook Ads
Languages
Spanish (native)
English (proficient)